Effective communication in a digital world
The course will introduce you to the digital marketing funnel, and the marketing and communication tactics that one can apply to each level of the digital marketing funnel. By producing a framework to develop a digital marketing sales funnel strategy, it will equip you with the skills required to effectively communicate in a digital world, to ensure you put the right message in front of the right customer at the right time, to move users through the funnel and maximise marketing spends.
Additional Details
Administrator - Delport, Ms. Selene
Sub Category -
Audience - This practical and interactive online course is suited to newcomers to digital marketing as well as traditional marketers who want to focus on developing more effective online communication skills.
Objectives - In this course, you will: - gain insight into how important language usage is for connecting to your target audience - map out a customer journey for a key target audience in your specific business - turn your customer journey into a sales funnel and be taken through a structured framework - learn which channels are relevant to get visibility online - learn how to get prospective customers to interact with your company, brand or product, and to convert your online audience into paying customers - see how important digital marketing channels are for developing an ongoing customer relationship - get a better understanding of what metrics to track and monitor to help guide your plans Once you have completed the course, you will understand the role of automation and data, as well as how various digital marketing channels and disciplines work together. Ultimately, you will have a framework for your digital communication strategy to flesh out in detail for your business.
Success Criteria -
Duration -
Course ID - 227568
Event ID - 1213869
Composite ID - 2275681213869
Total Cost -
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Course Owner - Pieters, Mrs. Elizabeth Michelle Michelle
Course Owner Email - MICHELLEP@sun.ac.za
Course Owner Phone - 0218082812